Design follows desires of user
-Abhinandan Dhole
My Story
21 years back, I started my professional career after completing Masters in industrial design from IIT Delhi.
- I started in automotive companies as a product and experience designer. After shifting to the IT industry as a user experience designer, I delivered digital solutions for car infotainment, healthcare, enterprise, retail, and banking. In my earlier organization, I picked up the opportunity to build the design team from the ground up to lead and establish creative design services practice to deliver experience design solutions.
- I follow an iterative user-centered design process using design thinking methods and a creative problem-solving approach. I ensure that deliverable quality meets success criteria and is aligned with KPIs using UX measurement methods like HEART methodology.
- I lead by example with hands-on execution for user centered design process, quick learning of requirements and management with agile/scrum methods.
My Approach
I believe in: Successful user means a successful business.
I lead by example and believe in ‘design is learning by doing’. So, UX leader must be a hands-on UX expert. And empathy is the key for any design that makes an impact on human life.I believe that by using empathy, we can create mindful and delightful experiences for users. Everybody who interacts with you and your idea is your user. I enjoy enacting the user scenarios to be empathetic with users and that helps in reaching the design solution faster and better.
I lead multiple UX teams in my current UX leadership role at Cognizant. My main effort goes into deriving UX strategy for the project at client organization by listening to stories from stakeholders and getting insights from data as an initial step. Then, I follow UX process, design thinking method to build on initial ideas to drive the project for larger goals. Most of the projects, I prefer to create persona, user journeys and ‘job to be done’ (JTBD) technique to evolve design solutions. Then I encourage teams to iterate on solutions to keep the track of improvements and innovation possibilities through regular cadence. Also, I lead one project on the ground right from initial problem definition, requirement understanding till the final release of the product to end-users to get initial feedback.
What I Do
Research
I have done various types of research projects in multiple industry domains covering market research, user research, product research, technology research for feasibility studies
Design
I follow creative problem solving approach with design thinking method to make things simple and better for user to enjoy that experience with mindfulness.
Management
I lead by example with strong hands on approach to inspire the team and motivate them with innovation challenge and team collaboration methods.
Happy clients
Product experience designer of India’s famous flagship model Toyota- Innova.
Styling designer of top selling truck U series haulage models
Styling designer of India’s largest selling LCV Traveler
Interior experience design and Infotainment system design, seating system styling design
Experience design of customer experience center, interior with digital displays
Experience design of connected vehicle concept with AR enabled helmet
UX design of multi-user gesture controlled concept and web portal and mobile app
Usability testing of Share App and Xfinity connect, Project management
UX design of enterprise applications on mobile and desktop, onsite team lead
UX design of B2B IT sell-buy-manage portal. Onsite team lead
Strategic guidance and an initial template of UX for web services portal
UX design of multiple enterprise applications on desktop. Design Manager
